MoovMart — Multi‑Vendor Grocery Delivery

Overview

Our largest system: vendors and stores, carts and orders, delivery men with wallets, loyalty points and referrals, campaigns, coupons and cashback, subscriptions and in‑app messaging — with a full mobile API.

01The challenge

One delivery platform selling fundamentally different things: grocery has stock and weights, pharmacy has generic names and warnings, restaurants have add-ons and prep times, and a parcel has no inventory at all. Collapsing them into a single "product" would have produced a distorted model that serves none of them well.

Pricing is not one number either: delivery fees change by zone, distance and peak time, commission differs per store, and tax differs by item and jurisdiction.

02What we built

The platform is built around the idea of a module: grocery, pharmacy, restaurants and parcels are each a module type with their own fields and behaviour, plus separate item details per type — nutrition and allergens for food, generic names for medicine, e-commerce details for goods. Zones are drawn geographically and decide who serves where and at what price.

Pricing was layered: zone-based delivery fees, surge pricing on defined dates, per-store commission, and an independent tax module our team built that computes tax at item level with a global tax setup and tax reports for both admin and vendor.

The marketing side is complete: campaigns, flash sales, coupons, cashback, loyalty points and referrals — for customers and couriers alike. We also added an AI module that auto-fills product data to speed up catalogue onboarding.

03The outcome

The platform runs four verticals on one model without forcing any of them into another’s mould, and expanding to a new city became drawing a zone and setting its pricing — not a new build.

The tax module made invoices correct at item level rather than at a flat rate, a difference that shows up directly in vendor reports and settlements.